Turns out,
we all have a brand.

You've got one, whether you like it or not. That's because you're what other people say you are. This concept is tough for most people to come to terms with because it means you can't control how they're perceived.

But you can influence it.

Turns out,
we all have a brand.

You've got one, whether you like it or not. That's because the way others perceive you, lives in their minds, not yours. This concept is tough to grasp for most because it means you don't have full control over it.

But you can influence it.

Branding is the process of connecting good strategy with good creativity.

Marty Neumeier, Author of The Brand Gap

A brand is a person’s gut feeling about a product, service or organization.

Marty Neumeier, Author of The Brand Gap

Branding could use a rebrand.

Most people associate the word branding with logos, and that would have been pretty accurate a century ago. While your logo is still a key part of your brand's identity and communication system, it's really just the tip of the iceberg. The part that people don't see, the foundation, is where all the important work gets done. The research, collaboration, and strategic planning that goes into building and growing your brand, is what makes it or breaks it.

Simply put, it's less about graphic design, and more about uncovering real problems and using creativity to solve them.

Clarity

People buy from people who believe what they believe. Get clear on who you are and what you believe, and learn how to communicate that clearly.

Vision

Brands serve a higher purpose, a vision that others align with. Your message and your actions need to echo that consistently for others to buy in.

Anticipation

A product or service can fall out of style anytime. Brands are agile. They're adaptable because a brand is an idea, and ideas are tough to kill.

Our Simple Process

All admired brands do these three things very well. When you get them just right. Your brand can look, feel, and function the way you always dreamt it would.

So what does it look like in practice?

How would you go about influencing people's perception of you, your company, your products, your services, and so on?

Inventory

It's tough to read the label from inside the jar. Often the biggest obstacle brands face, is that people perceive them differently than they perceive themselves. This results in a huge disconnect, and makes connecting with their ideal customers challenging. Achieving a certain level of self awareness can be priceless.

Culture

Without culture, you don't have a brand. When you're clear about your values, your purpose, and your vision for the future, you can begin to attract people who believe what you believe. When you empower them, they become life long advocates for you and your cause.

Pivot

Just kidding, well... kind of. Everybody's favourite word of 2021, does give us some valuable perspective. We saw a lot of businesses fail, while others prospered. While I'm sure there were specific factors leading to both outcomes, the ones that thrived, did so because they were bigger than their offering. A brand is something you can leverage during times of uncertainty. Change is really just an opportunity to grow.
Branding Guelph | Natalie Maaden Spa

I was so lost trying to find a web designer who would take the time to know me and my business well enough to design a beautiful website. Ken took so much care, thought and time to give me what I had envisioned for so long but could not do myself. He is extremely efficient, great at time management and was never someone I had to follow up with. As a small business owner we do so much and it's the greatest feeling to meet people you can rely on to take over the tasks you can't do yourself. Ken is always available to speak with when I have changes or questions and he goes out of his way to make sure I'm happy with his work.

~ Natalie Van Der Maaden,

Natalie Maaden Spa

What the
future may hold

These days, brands that are human and empathetic, are the ones that command our attention. People demand transparency and integrity from the brands they align with, and that's why we choose to work with people and companies that worry less about short term financial gains, and more about leaving behind a legacy of doing some good in this world.

We love a good old fashioned phone call, and you can start one right now, by smashing the let's chat button below.

What the future may hold

These days, brands that are human and empathetic, are the ones that command our attention. People demand transparency and integrity from the brands they align with, and that's why we choose to work with people and companies that worry less about short term financial gains, and more about leaving behind a legacy of doing some good in this world.

We love a good old fashioned phone call, and you can start one right now, by smashing the let's chat button below.
Let's Chat

Like to do it yourself?

Subscribe to our mailing list and receive our branding quick guide "Getting Your Brand on Point". It's free, there's no commitment, and it shares some valuable insight into what admired brands get right, and how just by thinking about things a little bit differently, you can take your business to the next level.
Get it now