Make it all make sense.

When your brand’s on point, everything else gets easier.
Get it right, without the guesswork.

Make it all
make sense.

When your brand’s on point, everything else gets easier. Get it right, without the guesswork.

Tell us what you're working on
Tell us what you're working on

Start With Brand

You know when thing's aren't working they way they should. On the surface it looks like an outdated logo or clunky website. In reality, something deeper is out of alignment. We'll help you uncover what’s really going on, so you can make the right calls and start showing up in a way that works.

Start With Brand

You know when thing's aren't working they way they should. On the surface it looks like an outdated logo or clunky website. In reality, something deeper is out of alignment. We'll help you uncover what’s really going on, so you can make the right calls and start showing up in a way that works.
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Consistent brands generate 23% more revenue.
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Brand influences 70% of all buying decisions.
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Clear brands experience 20% faster growth.

Our Approach

Our Approach

Brand
Foundation

Get yourself
properly aligned.

Brand
Foundation

Get yourself
properly aligned.

Brand Strategy
Get clear on who you are, who you serve, how to win, and how to grow.

Identity
By Design

Own how you show up
and stand out.

Identity
By Design

Own how you show up
and stand out.

Brand Identity

Design your brand's personality,
expression, and story.

System &
Touchpoints

Curate how people
experience your brand.

System & Touchpoints

Curate how people
experience your brand.

Website Design
Design the environment, your website and system of connected experiences.

Our Ethos

I’m Ken Braithwaite, founder of Ethos, and I’ve always been a bit of a playmaker. Like many Canadians, I grew up playing a ton of hockey. While I was never the fastest skater or the hardest shooter, I found success because I had a knack for seeing how plays develop, so I could get the puck to the right person, in the right place, at the right moment.

I’ve found the same principles apply to business. Your brand is fluid, it evolves, and when you can see the big picture and how all the moving pieces fit together, that's when things really start to click.

Our Ethos

I’m Ken Braithwaite, founder of Ethos, and I’ve always been a bit of a playmaker. Like many Canadians, I grew up playing a ton of hockey. While I was never the fastest skater or the hardest shooter, I found success because I had a knack for seeing how plays develop, so I could get the puck to the right person, in the right place, at the right moment.

I’ve found the same principles apply to business. Your brand is fluid, it evolves, and when you can see the big picture and how all the moving pieces fit together, that's when things really start to click.

About us
Image

Work

Work

They helped us modernize our brand and build an industry-leading online presence. We saw increased user engagement and positive customer feedback, with a much smoother experience for our users.

Charles Basler

Saultos Gymnastics

I had to restart my business from scratch during the pandemic, under a very tight timeline. Ken helped me rebrand, launch e-commerce, and navigate unexpected challenges, which made a huge difference in keeping us going and gave the business a strong foundation moving forward. He is always attentive to our needs, and genuinely cares about us and our success.

Natalie Van der Maaden

Natalie Maaden Spa

The restaurant industry is fast-paced, and that keeps us pretty busy. After my first conversation with Ken, he assured me that the transition process would be smooth and effortless on our end, and sure enough, we didn’t have to worry about a thing. We were confident putting this in Ken’s hands, and we trusted him to do right by us. Family is at the heart of our restaurant’s culture, and Ken really took the time to portray the things that are important to us, and to create an authentic representation of our family; something that Ennio himself would be proud of. Ken was patient, considerate, and professional, and he delivered exactly what we wanted, in the time frame we wanted it in. Ken is definitely someone worth having a conversation with.

Angelia Lowry

Ennio's Pasta House
More of Our Work

Tell us about your project

Share a few details about your business and what you’re working through. We’ll review it and follow up to schedule a call.
Let's Get Started

Tell us about your project

Share a few details about your business and what you’re working through. We’ll review it and follow up to schedule a call.
Let's Get Started