This is one of, if not the most important ways you can differentiate your brand from the rest. Your name has the innate ability to go where other forms of media can't. the tips of people's tongues. So, if you want them to talk about you, make it fun for them to do.

Often, a logo is the first thing potential customers see when they visit your company. It's your chance to make a good first impression and show your commitment to quality.

Your brand is a living, breathing thing. It's an ecosystem made up of many different touch points where people interact with it. Building and curating these touch points gives your brand a consistent look and feel. This used to mean things like signage, business cards, stationary, clothing, and packaging. These days we need to prioritize digital spaces like websites, social media, and whatever the heck a metaverse is...

All these things need to work together.