Clarity

People often think branding is all about snazzy logos and bold taglines.
In reality, it's so much more. Branding is a process where people and companies
gain the clarity needed to build a rock-solid foundation for their brand.

It's how you influence that gut feeling
people have when they engage with you.

Clarity

People often think branding is all about snazzy logos and bold taglines. In reality, it's so much more. Branding is a process where people and companies gain the clarity needed to build a rock-solid foundation for their brand.

It's how you influence that gut feeling people have when they engage with you.

Numbers

Tell a Story

Numbers

Tell a story

Having a strong brand means
spending less time working on your business,

and more time working in it.

Some of our work

True Nature Wilderness Therapy - Branding & Web Design British Columbia
Herbs & Honey - Branding & Web Design Kitchener Waterloo
The Model Adventurer - Branding & Web Design Hamilton
Megablast Dryers - Website Design Guelph
Skateworx - Website Design Guelph
Branding & Web Design Kitchener
Ellement Fine Foods - Branding & Web Design Ajax Pickering
Robert Dice | Insurance Made Simple - Branding & Web Design Guelph
Image
Greg Braithwaite Insurance - Branding & Design Clarkson
Emily Smith Accounting & Taxes - Branding & Web Design Guelph
Bare Skin Body Works - Branding & Web Design Port Dover




They are always attentive to our needs,
and genuinely care about us and our success

They are always attentive to our needs, and genuinely care about us and our success

They put together our new brand, designed our website, our online store, our print collateral, and our storefront signage. They are always attentive to our needs, and genuinely care about us and our success.
Natalie Van der Maaden /
Natalie Maaden Spa

Identity

You have figured out who you are, what you do, and why it matters. Now it's time to work on articulating those things in clear and engaging ways. Roughly 70% of our communication is non-verbal, so how we say what we say, matters. Colour, imagery, typography, tone of voice, and so on, all need to work together to evoke that gut feeling in people. Designing a consistent, polished look and feel is the best way to build trust and authority.

Identity

You have figured out who you are, what you do, and why it matters. Now it's time to work on articulating those things in clear and engaging ways. Roughly 70% of our communication is non-verbal, so how we say what we say, matters. Colour, imagery, typography, tone of voice, and so on, all need to work together to evoke that gut feeling in people. Designing a consistent, polished look and feel is the best way to build trust and authority.


I instantly began to draw in more clientele,

I instantly began to draw in more clientele,

moving from start-up to full practice within 3 months of launching the new website they built for me and regularly receive feedback about the effectiveness and appeal of my brand.
Heather Hendrie /
True Nature Wilderness Therapy

STRUCTURE

Your brand is a living, breathing thing. It's an ecosystem made up of many different touch points where people interact with it. Building and curating these touch points gives your brand a consistent look and feel. This used to mean things like signage, business cards, stationary, clothing, and packaging. These days we need to prioritize digital spaces like websites, social media, and whatever the heck a metaverse is...

All these things need to work together.

STRUCTURE

Your brand is a living, breathing thing. It's an ecosystem made up of many different touch points where people interact with it. Building and curating these touch points gives your brand a consistent look and feel. This used to mean things like signage, business cards, stationary, clothing, and packaging. These days we need to prioritize digital spaces like websites, social media, and whatever the heck a metaverse is...

All these things need to work together.

How we do it.

How we do it.

Foundation

When things feel like they should be working, but for some reason they aren't, the answer won't be found in a fancy new logo, website, or ad spend. It will be found by looking at your brand's foundation. We help you gain the clarity and direction needed to move forward with confidence.

Foundation

The fact that you can't have external clarity without first having internal clarity, is something that's often overlooked. When things feel like they should be working, but for some reason they aren't, the answer won't be found in a fancy new logo, website, or advertisement. It will be found in understanding yourself, and how to articulate who you are.


Infrastructure

Brand Identity / Logo Design / Website Design.
If your look and feel is outdated or not really in alignment with your audience, it can result in a whole whack of problems. A new fancy logo or website will however help you build credibility and authority quickly, and stand out from the competition. We design brands with the intention of making authentic and meaningful connections with the right people. Being a brand means being able to see the bigger picture, and how all of these things work together to help you win.

Infrastructure

Brand Strategy / Brand Identity / Website Design.
If your look and feel is outdated or not really in alignment with your audience, it can result in a whole whack of problems. A new fancy logo or website will however help you build credibility and authority quickly, and stand out from the competition. We design brands with the intention of making authentic and meaningful connections with the right people. Being a brand means being able to see the bigger picture, and how all of these things work together to help you win.

Promise Something

Getting eyes on your brand is great when it's worth showing off.
All the attention in the world won't help you if you can't convert it into real business.

What our
clients say

What our clients say

They really took the time to portray the things that are important to us, and to create an authentic representation of our family.
Angelina Lowry,
Ennio's Pasta House
They really took the time to portray the things that are important to us, and to create an authentic representation of our family.
Angelina Lowry,
Ennio's Pasta House

They put together our new brand, designed our website, our online store, our print collateral, and our storefront signage. They are always attentive to our needs, and genuinely care about us and our success.
Natalie Van Der Maaden,
Natalie Maaden Spa
They put together our new brand, designed our website, our online store, our print collateral, and our storefront signage. They are always attentive to our needs, and genuinely care about us and our success.
Natalie Van Der Maaden,
Natalie Maaden Spa

They took the time to listen to what, I as a customer,
wanted the outcome to be.
Michelle Hunter,
STEELE BROS.
They took the time to listen to what, I as a customer,
wanted the outcome to be.
Michelle Hunter,
STEELE BROS.

    Success

    Stories

    Success

    Stories

    What it's like to work with us

    We're in the business of finding simple solutions to complex problems. You're here to solve a business problem, not buy a pretty logo or website. These things, while they certainly do help, are only parts of the much larger ecosystem that makes up your brand. There is value in being able to see the big picture and envision what could be. We'll help you build and optimize that ecosystem, specific to you and your individual needs.

    What it's like
    to work with us

    We're in the business of finding simple solutions to complex problems. We understand at the end of the day, you're here to solve a business problem, not buy a pretty logo or website. These things, while they sure can help, are only parts of the much larger ecosystem that makes up your brand. If they aren't helping you solve your problems or reach your goals, then what good are they to you? We help people like you build and optimize that ecosystem, specific to you and your individual needs.

    Recent Projects

    Here are some examples of our expertise hard at work.

    Recent Projects

    Here are some examples
    of our expertise hard at work.

    Natalie Maaden

    Branding & Web Design Guelph. Guelph's most popular day/medi spa just got it's own fresh new makeover.
    See Case Study

    Ennio's

    Web Design Kitchener. Authentic Italian in Kitchener Waterloo. Family owned since 1994.
    See Case Study

    Steele Bros

    Web Design Guelph. One of Guelph's oldest businesses get's a brand new responsive and user centric website.
    See Case Study
    Web Design Guelph

    Natalie Maaden

    Branding & Web Design Guelph. Guelph's most popular day/medi spa just got it's own fresh new makeover.
    See Case Study
    Ethos | Web Design Kitchener Waterloo

    Ennio's

    Web Design Kitchener. Authentic Italian in Kitchener Waterloo. Family owned since 1994.
    See Case Study
    Website Design Guelph

    Steele Bros

    Web Design Guelph. One of Guelph's oldest businesses get's a brand new responsive and user centric website.
    See Case Study

    Work with us

    Company's that prioritize brand, are the ones that win. The continuity and flow between strategy, identity, and the spaces where your brand lives, is invaluable. We specialize in drawing out and articulating the things that make you unique. Whatever we create together will be personal and authentic.

    Work
    with us

    Company's that prioritize brand, are the ones that win. The continuity and flow between strategy, identity, and the spaces where your brand lives, is invaluable. We specialize in drawing out and articulating the things that make you unique. Whatever we create together will be personal and authentic.

    FAQs

    FAQs

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