Let your brand
do most of the
heavy lifting.
Having a strong brand means spending less time working on your business,
and more time working in it.
Let your brand do most
of the heavy lifting.
Having a strong brand means spending less time working on your business,
and more time working in it.
0s
is how long it takes for people to
form an opinion about your website.
is how long it takes for people to
form an opinion about your website.
0%
in increased revenue reported by
brands with consistent presentation.
in increased revenue reported by
brands with consistent presentation.
0%
of consumers buy from brands who
share the same values as they do.
of consumers buy from brands who
share the same values as they do.
I instantly began to draw in more clientele, moving from start-up to full practice within 3 months of launching the new website they built for me and regularly receive feedback about the effectiveness and appeal of my brand.
I instantly began to draw in more clientele, moving from start-up to full practice within 3 months of launching the new website they built for me and regularly receive feedback about the effectiveness and appeal of my brand.
Some of our work
How we do it.
How we do it.
Foundation
When things feel like they should be working, but for some reason they aren't, the answer won't be found in a fancy new logo, website, or ad spend. It will be found by looking at your brand's foundation. We help you gain the clarity and direction needed to move forward with confidence.Foundation
When things feel like they should be working, but for some reason they aren't, the answer won't be found in a fancy new logo, website, or advertisement. It will be found by looking at your brand's foundation. We help you gain the clarity and direction needed to move forward with confidence.Infrastructure
Brand Identity / Logo Design / Website Design.If your look and feel is outdated or not really in alignment with your audience, it can result in a whole whack of problems. A new fancy logo or website will however help you build credibility and authority quickly, and stand out from the competition. We design brands with the intention of making authentic and meaningful connections with the right people. Being a brand means being able to see the bigger picture, and how all of these things work together to help you win.
Infrastructure
Brand Identity / Logo Design / Website Design.If your look and feel is outdated or not really in alignment with your audience, it can result in a whole whack of problems. A new fancy logo or website will however help you build credibility and authority quickly, and stand out from the competition. We design brands with the intention of making authentic and meaningful connections with the right people. Being a brand means being able to see the bigger picture, and how all of these things work together to help you win.
Promise Something
Getting eyes on your brand is great when it's worth showing off.All the attention in the world won't help you if you can't convert it into real business.
What our
clients say
What our clients say
They really took the time to portray the things that are important to us, and to create an authentic representation of our family.
They really took the time to portray the things that are important to us, and to create an authentic representation of our family.
They put together our new brand, designed our website, our online store, our print collateral, and our storefront signage. They are always attentive to our needs, and genuinely care about us and our success.
They put together our new brand, designed our website, our online store, our print collateral, and our storefront signage. They are always attentive to our needs, and genuinely care about us and our success.
They took the time to listen to what, I as a customer,
wanted the outcome to be.
They took the time to listen to what, I as a customer,
wanted the outcome to be.
Some of our
success stories
Some of our
success stories
What it's like to work with us
We're in the business of finding simple solutions to complex problems. You're here to solve a business problem, not buy a pretty logo or website. These things, while they certainly do help, are only parts of the much larger ecosystem that makes up your brand. There is value in being able to see the big picture and envision what could be. We'll help you build and optimize that ecosystem, specific to you and your individual needs.What it's like
to work with us
We're in the business of finding simple solutions to complex problems. We understand at the end of the day, you're here to solve a business problem, not buy a pretty logo or website. These things, while they sure can help, are only parts of the much larger ecosystem that makes up your brand. If they aren't helping you solve your problems or reach your goals, then what good are they to you? We help people like you build and optimize that ecosystem, specific to you and your individual needs.Recent Projects
Here are some examples of our expertise hard at work.Recent Projects
Here are some examplesof our expertise hard at work.
Natalie Maaden
Branding & Web Design Guelph. Guelph's most popular day/medi spa just got it's own fresh new makeover.See Case Study
Ennio's
Web Design Kitchener. Authentic Italian in Kitchener Waterloo. Family owned since 1994.See Case Study
Steele Bros
Web Design Guelph. One of Guelph's oldest businesses get's a brand new responsive and user centric website.See Case Study
Natalie Maaden
Branding & Web Design Guelph. Guelph's most popular day/medi spa just got it's own fresh new makeover.See Case Study
Ennio's
Web Design Kitchener. Authentic Italian in Kitchener Waterloo. Family owned since 1994.See Case Study
Steele Bros
Web Design Guelph. One of Guelph's oldest businesses get's a brand new responsive and user centric website.See Case Study
Work with us
Work with us
FAQs
FAQs
We hate to break it to ya, but you've already got one. Whether you like it or not, your brand lives in the hearts and minds of everyone you encounter. That means you can't really control it, but you can influence it by taking ownership of your narrative, and learning how you can communicate in ways that matter. People want to work with people they know, like, and trust. Branding is what gives your business the human qualities to be able to do that.
We believe brand is paramount to not only our client’s success, but also to their longevity. It's central to everything we do, and in helping our clients gain clarity in who they are, who they serve, and above all else, why they do what they do, we empower them to communicate in authentic and relatable ways. And that's how you attract the right people.
Step 1: Discovery
We begin with discovery, to ensure that we are solving the right problems, and that we know what your success will look like.
Step 2: Brand Platform
We will run a short series of live workshops with you and your leadership team to gain a clear understanding of where you're at vs where you need to be, and how to get you there.
Step 3: Brand Identity
We'll get to work putting the pieces together. This is the part where we will take what we have learned and begin testing and iterating concepts. We're actually here to help people, and that means there's going to be some expected back and forth before we get things just right. That way, you're not going to be stuck with something you don't like or can't use.
Step 4: Touch Points
This is where we start putting all the work we've done out to live in the world. Your website, social media, storefront, print media, and so on, will all work together to provide that consistent look and feel that's typically reserved for admired brands like Nike or Apple.
Step 5: Thinking Forward
Like anything new, there will be lots of opportunities to tweak and fine tune different aspects of your brand moving forward. Brands are meant to be fluid and agile. That means they evolve over time and roll with the punches, so to speak. We're in the business of making long and healthy relationships, and we'd like to continue helping you manage this monster you're created.
We begin with discovery, to ensure that we are solving the right problems, and that we know what your success will look like.
Step 2: Brand Platform
We will run a short series of live workshops with you and your leadership team to gain a clear understanding of where you're at vs where you need to be, and how to get you there.
Step 3: Brand Identity
We'll get to work putting the pieces together. This is the part where we will take what we have learned and begin testing and iterating concepts. We're actually here to help people, and that means there's going to be some expected back and forth before we get things just right. That way, you're not going to be stuck with something you don't like or can't use.
Step 4: Touch Points
This is where we start putting all the work we've done out to live in the world. Your website, social media, storefront, print media, and so on, will all work together to provide that consistent look and feel that's typically reserved for admired brands like Nike or Apple.
Step 5: Thinking Forward
Like anything new, there will be lots of opportunities to tweak and fine tune different aspects of your brand moving forward. Brands are meant to be fluid and agile. That means they evolve over time and roll with the punches, so to speak. We're in the business of making long and healthy relationships, and we'd like to continue helping you manage this monster you're created.
The merits of Branding can be hard to quantify sometimes because a successful outcome, might not be measured in numbers. When you're trying to measure the "gut feeling" people have about you or your business, it can seem a little too abstract for a lot of people to feel comfortable with. It's our job to work directly with you to decide how we will measure success, as it will be unique on a case by case basis.
We work with people who are driven by purpose, and who understand that this is less about the money you will make, and more about the good you set out to do in this world. Don't get us wrong, we think money is great, but it's just a necessary result from fulfilling your purpose in the service of others. If you're also on this kind of mission, then you're our kind of people.
For lack of a better definition, people who do not see the value in what we do. We're experts at what we do, we always diagnose before we prescribe, and we are exceptional collaborators. If you're looking for someone to micromanage, give orders to, and nickel and dime, these aren't the droids your'e looking for.
Our Minimum Level of Engagement (MLE) is currently $5K. We do this to ensure that the people we work with understand the value we can bring to their business, and that tells us that they are serious about our commitment to working together. $5k is the minimum value of a project we will take on, however that number is increasing, and the majority of our work begin in the neighbourhood of $10K.
We engage in a process called discovery, where we make sure we are solving all of the right problems, what our desired outcomes will be, and how we will measure success. Your reward will be the profits from the successful outcomes of our work together, and our reward will be modest share of those profits.
We don't trade time for money, and you shouldn't either. We deal in outcomes. We understand that profit requires risk, and that the nature of our work means we assume our share of that risk. As such, We will never offer you a service or solution that we, ourselves, don't believe in.
We don't trade time for money, and you shouldn't either. We deal in outcomes. We understand that profit requires risk, and that the nature of our work means we assume our share of that risk. As such, We will never offer you a service or solution that we, ourselves, don't believe in.
You can, it just won't help you build a sustainable business. Marketing done well is a mix of pushing and pulling. Buying ads will get you attention and awareness, but that doesn't guarantee people will buy from you. On the flip side, having a beautiful log or website won't help your business if nobody knows they exist. Our approach is to build something worth seeing, and then figure out how to get the attention of the right people. There are many ways to do that. That said, when you see someone spending a ton on ads, it's typically because they need to disguise the fact their product or service is broken.