We're a Branding & Design Company
Based in Guelph Ontario Canada.We help you
Based in Guelph Ontario Canada.
We help you
become more than
just what you do.
We're a Branding & Design Company
Based in Guelph Ontario Canada.Become more than
Based in Guelph Ontario Canada.
Become more than
just what you do.
Find Clarity
People often think branding is all about snazzy logos and bold taglines. What it actually is, is figuring out how to influence the gut feeling people have when they engage with you, your company, or your products, so you can win and grow.
Brand identity encompasses the verbal and emotional aspects of a brand. It establishes a deep connection between you and your audience, though unique and carefully articulated messaging.
Design Identity
Often, a logo is the first thing potential customers see when they visit your company. It's your chance to make a good first impression and show your commitment to quality.
You have figured out who you are and why we're here. Now it's time to articulate those things in clear and engaging ways. Roughly 70% of our communication is non-verbal, so how we say what we say, matters. Colour, imagery, typography, and tone of voice, all work together to express who you are, and what you're about. Designing a consistent, polished look and feel is the best way to build trust and authority.
World Building
Your brand is a living, breathing thing. It's an ecosystem made up of many different touch points where people interact with it. Building and curating these touch points gives your brand a consistent look and feel. This used to mean things like signage, business cards, stationary, clothing, and packaging. These days we need to prioritize digital spaces like websites, social media, and whatever the heck a metaverse is...
All these things need to work together.
All these things need to work together.
Brands are dynamic. They need to live and thrive everywhere people experience it. Whether it's print design, social media design, or brick and mortar shops, all of these carefully crafted touch points, work together to build a consistent look and feel.
Differentiate
& Disrupt
When you invest in designing a strong and memorable brand, you gain a competitive advantage.Differentiate & Disrupt
When you invest in designing a unique & memorable brand, you gain a competitive advantage.
Our Process
Strategy is simple, but it's not easy. It's hard to be objective about our own businesses. It's kind of like trying to read the label from the inside of the jar. A linear, collaborative, and flexible process let's you start thinking outside your box.Our Process
Strategy is simple, but it's not easy. It's hard to be objective about our own businesses. It's kind of like trying to read the label from the inside of the jar. A linear, collaborative, and flexible process let's you start thinking outside your box.Why should you care?
Why you
should care
Outcomes Matter
By designing a strong and memorable brand identity system, you can differentiate themselves from your competitors, establish credibility and trust with customers, gain a competitive advantage in your market, and ultimately drive growth and profitability.Outcomes Matter
By designing a strong and memorable brand identity system, you can differentiate themselves from your competitors, establish credibility and trust with customers, gain a competitive advantage in your market, and ultimately drive growth and profitability.Our Work
Our Work
"
They are always attentive to our needs, and genuinely care about us and our success
They are always attentive to our needs, and genuinely care about us and our success
They put together our new brand, designed our website, our online store, our print collateral, and our storefront signage. They are always attentive to our needs, and genuinely care about us and our success.
"
He listened to our needs.
He listened to our needs.
Ken is a pleasure to work with.
He listened to our needs and implemented them on time and on budget.
"
I instantly began to draw in more clientele,
I instantly began to draw in more clientele,
moving from start-up to full practice within 3 months of launching the new website they built for me and regularly receive feedback about the effectiveness and appeal of my brand.
New Clients
Let's Work Together
New Clients
Let's Work Together
We can't wait to say hello, give us a call at (519) 820-5051 or click below to tell us how we can help. Either way, we'll get back to you soon.
Let's Get Started
Faqs
Faqs
This is for people who put purpose and culture first. They value creativity and understand the impact great design can have on people's lives. This is less about the money you will make, and more about the good you set out to do in the world. Money is great, but it's just a necessary result of fulfilling your purpose in the service of others. If you find yourself on this kind of path in life, then you're our kind of people.
We hate to break it to ya, but you've already got one. Whether you like it or not, your brand lives in the hearts and minds of everyone you encounter. That means you can't really control it, but you can influence it by taking ownership of your narrative, and learning how you can communicate in ways that matter. People want to work with people they know, like, and trust. Branding is what gives your business the human qualities to be able to do that.
We believe brand is paramount to not only our client’s success, but also to their longevity. It's central to everything we do, and in helping our clients gain clarity in who they are, who they serve, and above all else, why they do what they do, we empower them to communicate in authentic and relatable ways. And that's how you attract the right people.
Step 1: Discovery
We begin with discovery, to ensure that we are solving the right problems, and that we know what your success will look like.
Step 2: Brand Platform
We will run a short series of live workshops with you and your leadership team to gain a clear understanding of where you're at vs where you need to be, and how to get you there.
Step 3: Brand Identity
We'll get to work putting the pieces together. This is the part where we will take what we have learned and begin testing and iterating concepts. We're actually here to help people, and that means there's going to be some expected back and forth before we get things just right. That way, you're not going to be stuck with something you don't like or can't use.
Step 4: Touch Points
This is where we start putting all the work we've done out to live in the world. Your website, social media, storefront, print media, and so on, will all work together to provide that consistent look and feel that's typically reserved for admired brands like Nike or Apple.
Step 5: Thinking Forward
Like anything new, there will be lots of opportunities to tweak and fine tune different aspects of your brand moving forward. Brands are meant to be fluid and agile. That means they evolve over time and roll with the punches, so to speak. We're in the business of making long and healthy relationships, and we'd like to continue helping you manage this monster you're created.
We begin with discovery, to ensure that we are solving the right problems, and that we know what your success will look like.
Step 2: Brand Platform
We will run a short series of live workshops with you and your leadership team to gain a clear understanding of where you're at vs where you need to be, and how to get you there.
Step 3: Brand Identity
We'll get to work putting the pieces together. This is the part where we will take what we have learned and begin testing and iterating concepts. We're actually here to help people, and that means there's going to be some expected back and forth before we get things just right. That way, you're not going to be stuck with something you don't like or can't use.
Step 4: Touch Points
This is where we start putting all the work we've done out to live in the world. Your website, social media, storefront, print media, and so on, will all work together to provide that consistent look and feel that's typically reserved for admired brands like Nike or Apple.
Step 5: Thinking Forward
Like anything new, there will be lots of opportunities to tweak and fine tune different aspects of your brand moving forward. Brands are meant to be fluid and agile. That means they evolve over time and roll with the punches, so to speak. We're in the business of making long and healthy relationships, and we'd like to continue helping you manage this monster you're created.
The merits of Branding can be hard to quantify sometimes because a successful outcome, might not be measured in numbers. When you're trying to measure the "gut feeling" people have about you or your business, it can seem a little too abstract for a lot of people to feel comfortable with. It's our job to work directly with you to decide how we will measure success, as it will be unique on a case by case basis.
For lack of a better definition, people who do not see the value in what we do. We're experts at what we do, we always diagnose before we prescribe, and we are exceptional collaborators. If you're looking for someone to micromanage, give orders to, and nickel and dime, these aren't the droids your'e looking for.
Our Minimum Level of Engagement (MLE) is currently $10K. We do this to ensure that the people we work with understand the value we can bring to their business, and that tells us that they are serious about our commitment to working together. $10k is the minimum value of a project we will take on, however that number is increasing, and the majority of our work begins in the neighbourhood of $20-50K.
We engage in a process called discovery, where we make sure we are solving all of the right problems, what our desired outcomes will be, and how we will measure success. Your reward will be the profits from the successful outcomes of our work together, and our reward will be modest share of those profits.
We don't trade time for money, and you shouldn't either. We deal in outcomes. We understand that profit requires risk, and that the nature of our work means we assume our share of that risk. As such, We will never offer you a service or solution that we, ourselves, don't believe in.
We don't trade time for money, and you shouldn't either. We deal in outcomes. We understand that profit requires risk, and that the nature of our work means we assume our share of that risk. As such, We will never offer you a service or solution that we, ourselves, don't believe in.
Case Studies
Rate
Your Brand
Curious how your company's brand compares to others? Take our 60-second Brand Assessment and gain insight into what the world's most successful brands are thinking about.Rate your Brand
Curious how your company's brand compares to others? Take our 60-second Brand Assessment and gain insight into what the world's most successful brands are thinking about.Take the Test
"
I instantly began to draw in more clientele,
Moving from start-up to full practice within 3 months of launching the new website they built for me and regularly receive feedback about the effectiveness and appeal of my brand.
