Marketing can seem pretty daunting at times.Especially when you are the type of business owner who has set out to change the world. You are competing for the hearts and minds of people, and in order to win them, you will need to start thinking a little differently.
We get itThere are many pieces in this puzzle, and putting them together may be overwhelming. That is why we help companies navigate the process of bridging that gap where business and design intersect.
Our Simple ProcessSimple, yes. Will it require some deep introspection, critical thinking, and a little elbow grease? Anything worth doing does. Here are the 3 main aspects of marketing that all admired brands get right.
PlatformGreat brands have clarity. They are self aware and deeply in tune with their community. We will achieve this by uncovering deep insights about ourselves and our relationships with those we serve; and how we will reach them on an emotional level.
PersonaGreat brands stand out because they make people feel something. What they believe echoes through every aspect of their communication. We will bring logo, type, colour, imagery, and copy, together to tell people who you are, and why they should care.
PresenceGreat brands show up. The spaces where people interact with their brand should be carefully crafted experiences. This starts with your website and extends through social media, print, and so on. We will bring it all together to build that consistent look and feel.
Our TakeEvil corporations tend not to have everyone's best interest at heart, and people are starting to see that for what it is. Their tactics aren't working anymore. These days, brands that are human and empathetic, are the ones that command our attention. Which would you rather be?
That's why we choose to work with people and companies that worry less about short term financial gains, and more about leaving behind a legacy of doing good in the world.
These days, people demand transparency and integrity from the brands they align with, and we think it's about god damn time.
How we operate
We aim to have all of our projects turn into long-lasting, win-win relationships. In marrying strategy with design, we eliminate the gap between planning and execution. Brand's are fluid in nature; they're always growing and changing, just like the communities they serve. Together, our collaborative effort will make these transitions seamless.
TransformationYour brand is this living, breathing thing, capable of the amazing and the unexpected. What will it look like after we have worked together? You will have a clear vision for the future, and your brand will look, feel, and function the way you hoped it would.
Do you like to do it yourself?Subscribe to our mailing list and receive our "Getting Your Brand on Point" Quick Guide. It shares valuable insight into what admired brands get right, and how you can take your business to the next level, just by thinking about things a little bit differently.