The Branding Bible

The Brand Gap

In Articles, Good Reads by Ken Braithwaite

Using the visual language of the boardroom, The Brand Gappresents the first unified theory of branding—a set of five disciplines that let companies bridge the gap between brand strategy and brand execution. If you already have a grasp of branding, you’ll find new inspiration here. If you don’t and wish you did, by the time you finish reading this book, you’ll suddenly “get it.”