Branding is where Business Strategy & Design intersect. Challenging people to think differently is not for the faint of heart, but since when was anything worth doing ever easy?
I was raised in a time when people had to become a doctor, a lawyer, or in my case, a teacher. That's what worked for mom and dad, so that's what was going to work for me... Until it didn't.
I hated the idea of doing something that should have been honest and generous, but was instead rigid with bureaucracy and controlled by people with less than admirable agendas. Being a teacher these days has to be one of the toughest paths one can choose.
I was always drawn to design. I had a knack for being able to see what others couldn't, and that I could help them see it too. Creative expression was something that many businesses struggled with, and that if I could learn how to marry it with business strategy, there was no reason these businesses couldn’t achieve the professional and polished presence that brands like Nike or Apple had, so I made it my mission to learn everything I could about what made those companies special.
Design changed my life, and it can change yours too.