Branding is where Business Strategy & Design intersect.
Challenging people to think differently is not for the faint of heart, but then again, when was anything worth doing ever easy? Don't worry, we're in this together. We'll dive deep into the challenges you're facing, find the problems that we should be solving, in. order to devise a clear and forward thinking plan of attack.
Changed My Life
I was raised in a time when people had to become a doctor, a lawyer, or in my case, a teacher. That's what worked for mom and dad, so that's what was going to work for me... Until it didn't.
I hated the idea of doing something that should have been honest and generous, but was instead rigid with bureaucracy and controlled by people with less than admirable agendas. Being a teacher these days has to be one of the toughest paths one can choose.
I was always drawn to design. I had a knack for being able to see what others couldn't, and that I could help them see it too. Creative expression was something that many businesses struggled with, and that if I could learn how to marry it with business strategy, there was no reason these businesses couldn’t achieve the professional and polished presence that brands like Nike or Apple had, so I made it my mission to learn everything I could about what made those companies special.
Design changed my life, and it can change yours too.