Branding essential reading

Pretty Much Everything

In Articles, Good Reads by Ken Braithwaite

BIGGER THAN | this |

A quick read about the deceptively difficult task of turning your venture into an admired brand.

Inspired by a new wave of commodity brands that is winning hearts, using the eight traits and their commandments in this book will guide you to your specific path to turning your venture, may that be a commodity product or a hot startup, into a better, more beloved brand.