Make it Pop!

The thing about identity design is, we aren't actually the ones who make it pop. You are. A logo on its own is just an image, and it's what you do that gives it meaning.

Make it Pop!

We'll let you in on a little secret about logo design. Designers aren't actually the ones who make it pop.

You are.

A logo on its own is just an image, and it's what you do that gives it meaning.

Branding is the process of connecting good strategy with good creativity.

Marty Neumeier, Author of The Brand Gap

A logo is not a sentence, it's the period at the end.

Sagi Haviv, Author of Identity: Chermayeff & Geismar & Haviv

Identity Design

It's so much more than a logo. Yes, your logo is important, and you're smart to want one. However, it's only part of a larger ecosystem of communication, that when implemented well, can help you win some hearts and minds. We all love a good story, and we know when one is told well. Great storytellers engage us with their language, their tone of voice, and their body language. Communicating well in digital spaces isn't much different. Words alone aren't enough to grasp and hold attention, and that's why we support them with elements like imagery, colour, and type.

Imagery

Logos, graphics, and photos should never be too literal. They're a metaphorical representation of your brand, designed to make people feel something very specific.

Colour & Type

Much like imagery, colour and type make us feel on an unconscious level. For Example:
I'll find you!
vs
I'll find you!

Voice & Tone

Your voice and tone should reflect your brand and your audience. If you can, imagine if the President spoke with the poise and demeanour of a 5th grader... Terrifying.

Our Simple Process

All admired brands do these three things very well. When you get them just right. Your brand can look, feel, and function the way you always dreamt it would.

How we do it.

The most important part of your brand will always be you. That's why you'll play an integral role in this process. In order for us to do our job well, we'll need to understand what makes you tick.

Discover

Through series of short workshops, we'll learn everything we can about you and your operation, as well as your tastes and style. We'll use that as a foundation for building your identity.

Execute

We'll begin with a series of stylescapes, which will demonstrate how different options for logo, tone, type, and imagery would live in real life scenarios. Your final product will include a comprehensive style guide for your brand.

Iterate

Brands are fluid. They grow along side their community. As their needs change, so will the way you fulfill them, and that means you'll be able to test the effectiveness of the various elements of your brand, and shape them moving forward.
Branding Vancouver | True Nature Wilderness Therapy

His work is FAST, his work is GREAT, and it's all about YOU. I couldn't be more thrilled with the website Ken built for my counselling practice (True Nature Wilderness Therapy) - and the crazy part was, I didn't even know I needed it until I had it. If you're considering growing or transitioning your business and want to up-level, and to tell your story so others can truly hear it, reach out to Ken - his genius is making the intangible tangible, and moving an idea to action - gently and with great skill.

~ Heather Hendrie,

True Nature Wilderness Therapy

What the
future may hold

These days, brands that are human and empathetic, are the ones that command our attention. People demand transparency and integrity from the brands they align with, and that's why we choose to work with people and companies that worry less about short term financial gains, and more about leaving behind a legacy of doing some good in this world.

We love a good old fashioned phone call, and you can start one right now, by smashing the let's chat button below.

What the future may hold

These days, brands that are human and empathetic, are the ones that command our attention. People demand transparency and integrity from the brands they align with, and that's why we choose to work with people and companies that worry less about short term financial gains, and more about leaving behind a legacy of doing some good in this world.

We love a good old fashioned phone call, and you can start one right now, by smashing the let's chat button below.
Let's Chat

Like to do it yourself?

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