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Purple Cow

In Articles, Good Reads by Ken Braithwaite

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through …

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This Is Marketing

In Articles, Good Reads by Ken Braithwaite

Marketing is all around us. From your very first memories to the moment before you opened this book, you’ve been inundated by marketing. You learned to read from the logos …

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Level C

In Articles, Training by Ken Braithwaite

Brand is everywhere. Management. Strategy. Design. Marketing. Advertising. Sales. Content. Social media. Big companies. Small companies. Startups. Where there’s business, there’s brand.  Now you can master the five levels of …

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The Brand Gap

In Articles, Good Reads by Ken Braithwaite

Using the visual language of the boardroom, The Brand Gap presents the first unified theory of branding—a set of five disciplines that let companies bridge the gap between brand strategy and …

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Win Without Pitching

In Articles, Good Reads by Ken Braithwaite

If you’re starting your own creative business, you need to read this. Business has always been tough on creatives, and this read will teach you how to not only understand …

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The Futur

In Articles, Sites by Ken Braithwaite

Based in Santa Monica, California, Chris Do and his band of Super Humans, dedicate their time and effort to giving away all of their best secrets. If you’re a designer, …