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To Sell Is Human

In Articles, Good Reads by Ken Braithwaite

If you’re anything like me, you started your business because you had something great to offer. This thing you’re great at and love to do, getting to do that for …

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Pretty Much Everything

In Articles, Good Reads by Ken Braithwaite

BIGGER THAN | this | A quick read about the deceptively difficult task of turning your venture into an admired brand. Inspired by a new wave of commodity brands that is winning …

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Pretty Much Everything

In Articles, Good Reads by Ken Braithwaite

Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process …

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Purple Cow

In Articles, Good Reads by Ken Braithwaite

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through …

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This Is Marketing

In Articles, Good Reads by Ken Braithwaite

Marketing is all around us. From your very first memories to the moment before you opened this book, you’ve been inundated by marketing. You learned to read from the logos …

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Brand A-Z

In Articles, Good Reads by Ken Braithwaite

If you work on brands, you need this ebook. BRAND A-Z is a hyperlinked dictionary with 1,000 indispensable terms in brand strategy, marketing, advertising, design, innovation, and business management. Each definition is …

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A Smile in the Mind

In Articles, Good Reads by Ken Braithwaite

A Smile in the Mind: Witty thinking in graphic design is a 1996 graphic design book written by Beryl McAlhone and David Stuart. https://www.chapters.indigo.ca/en-ca/books/a-smile-in-the-mind/9780714869353-item.html

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The Brand Gap

In Articles, Good Reads by Ken Braithwaite

Using the visual language of the boardroom, The Brand Gappresents the first unified theory of branding—a set of five disciplines that let companies bridge the gap between brand strategy and brand …

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Win Without Pitching

In Articles, Good Reads by Ken Braithwaite

If you’re starting your own creative business, you need to read this. Business has always been tough on creatives, and this read will teach you how to not only understand …

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Talk Triggers

In Articles, Good Reads by Ken Braithwaite

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%.  Every human on earth relies on word of mouth to make buying decisions. Yet even today, …