BrandIt's probably not what you think...
It's not a name, a logo, or a tagline. In fact, it isn't any one thing or group of things that you use to tell people about yourself. "It's less about what you say your brand is, but more about what they say it is. In other words, your brand is shaped by the experiences others have with you and your work."~ Marty Nuemeier, The Brand Gap
It's the gut feeling people have about your product, organization, or service
Everything from the language you use down to the shoes you chose to wear today, communicates something about who you are. When every aspect of your message is aligned, it becomes clear and it can resonate with people the way you need it to.
Discovery is the first step thoroughly defining who you are, what your audience needs, and how to communicate with them in ways that matter.
Your business needs
a life of it's own.
Your story is unique to you, and it's the foundation for building a community around your brand. It's not about being everything to everyone, but rather it's about being something to someone. Everything from your name and logo, to your website, social media, and traditional marketing materials works together to tell your story.
Your brand should be treated like a person. It has a unique name, it uses language in it's own distinctive way, and it has hopes and dreams just like anyone else.
Imagery, Colour, and Typography all work together to give your brand it's own style. These intrinsic little decisions have major impact on how people feel about you.
Surprise, it's not about you. It's about your community and your place within it. It's not about your past experience, but rather the story your brand is living right now.
Rumour has it
Ken is phenomenal with his authenticity in his design. What I love about his creativity and professionalism is his approach to his brand creation. He works with you diligently and asks relevant questions to really dive deeper into what sets you apart. He brings your ideas to life in a dynamic and relevant way that easily attracts clients to your cause. I have appreciated his guidance along my brand strategy journey and I genuinely and thoroughly enjoy his approach. If you're looking to design a lasting brand with a website that attracts the target market you're looking for, look no further because you've found the right gentleman.
~ Victoria Givlin,@thatgivlingirl