isn't a name, a logo, or a tagline. In fact, it isn't any one thing or group of things that you use to tell people about yourself.
It's the gut feeling people have about your product, organization, or service
It's less about what you say your brand is, but more about what they say it is. In other words, your brand is shaped by the experiences others have with you and your work.~ Marty Neumeier
Marketplaces used to be divine by large companies with big budgets. The bigger the budget, the more people would be exposed to their advertising, and the more money they could make. Today, things work a little bit differently. With the emergence of the internet, e-commerce, social media, and so on, power now resides with the people. Commerce has been democratized.
The world has changed, and that means our approach to business needs to change along with it. The playing field has been levelled, and that means companies that are are agile and responsive to customer needs are the ones that will ultimately succeed.
We're going to help liberate you from the confines and limitations of traditional linear thinking.
We'll work collaboratively with your leadership team to transform your companies narrative into one that drives innovation, rather than one that merely adapts to it. You'll learn what it means to be agile and how to anticipate the needs of your customers. Our framework will help you see your company, your industry, and even yourselves in a whole new light.
Today's consumer is far more invested in having experiences than owning material things. They connect with like-minded people and want to be a part of something worth believing in. We'll teach you how to give them just that, and measure the effectiveness of your brand.
Every individual, company, and industry faces unique challenges, and therefore unique and fluid solutions are necessary. The strategies of old are rigid and unforgiving. It's all or nothing. Nowadays, it's about choosing a path you design in real time by truly understanding your customers experience.
Design is much more than just how things look. It has a lot to do with how things work, and most importantly how we communicate with each other. Great design is how we encourage others to believe in and support us. What we do says something about our customers, and therefore we need it to mean something.
Rumour has it
Ken is phenomenal with his authenticity in his design. What I love about his creativity and professionalism is his approach to his brand creation. He works with you diligently and asks relevant questions to really dive deeper into what sets you apart. He brings your ideas to life in a dynamic and relevant way that easily attracts clients to your cause. I have appreciated his guidance along my brand strategy journey and I genuinely and thoroughly enjoy his approach. If you're looking to design a lasting brand with a website that attracts the target market you're looking for, look no further because you've found the right gentleman.
~ Victoria Givlin,@thatgivlingirl