Brand Design.


Long gone are the days of faceless corporations dominating the marketplace. In today's world, the reality is that consumers want to align themselves with brands they connect with through shared values and beliefs. Who you are, and why you exist, have become more important than the products or services you offer.



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The Workshop


You may think, “I already have a business plan, so I’m set.” Wrong. It might help to think of a Business Plan as something that offers an answer to the question of “what” and “how” while a Brand Platform answers the “why” and “who.” If you're rebranding an established business, or launching a start up, I'll lead you through the step by step process of developing your brand.


How it works


Through a series of 5 collaborative sessions with your company's leadership group, we'll:

Define your value proposition.

Discuss the elements of effectively naming your company.

Construct your company's narrative.

Consider colour theory & typography.

Plot world domination. (plan how best to unleash your message to the world).



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The Audit


Have a great product or service and wondering why it's not performing the way you expected it to? Maybe it's not the product or service that's the problem. Maybe it's how the message is being portrayed. A great deal goes into building trust and credibility with any brand, and in order to craft the right message, you need to know what you're up against. Let's figure out how you can gain a competitive advantage in your industry.


What you get


I'll provide you with a detailed report, including:

A thorough analysis of what's working for your brand, and which areas could be improved upon.

A thorough analysis of your top 3 competitors, and insights into how you stack up against them.

A detailed list of recommended actions and strategies that you can take, in order to become more competitive.



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Start a project today


519-820-5051ken@ethosdesign.ca

Let's see what we

can together