"When enough individuals arrive at the same gut feeling, a company can be said to have a brand."~ Marty Neumeier, Author of The Brand Gap
Branding Strategy & Finding Alignment
Good communication shapes itself from the inside out. If you're not clear on who you are, what you do, and who you do it for, there's a good chance your message isn't reaching it's intended destination. If you're wondering why all you're great ideas aren't spreading like you'd hoped, it's likely there's a disconnect between what you you think you are, and what others think you are. This is where branding strategy comes in.
Discovery is the first step thoroughly defining who you are, what your audience needs, and how to communicate with them in ways that matter.
Your company needs to get a life.
Names, Symbols, and words are all extremely powerful when they're put together in just the right way through branding strategy. Your story is unique to you, and it's the foundation for building a community around your brand. It's not about being everything to everyone, but rather it's about being something to someone. Everything from your name and logo, to your website, social media, and traditional marketing materials works together to tell your story.
Your brand should be treated like a person. It has a unique name, it uses language in it's own distinctive way, and it has hopes and dreams just like anyone else.
Imagery, Colour, and Typography all work together to give your brand it's own style. These intrinsic little decisions have major impact on how people feel about you.
Surprise, it's not about you. It's about your community and your place within it. It's not about your past experience, but rather the story your brand is living right now.
Rumour has it
Ken is phenomenal with his authenticity in his design. What I love about his creativity and professionalism is his approach to his brand creation. He works with you diligently and asks relevant questions to really dive deeper into what sets you apart. He brings your ideas to life in a dynamic and relevant way that easily attracts clients to your cause. I have appreciated his guidance along my brand strategy journey and I genuinely and thoroughly enjoy his approach. If you're looking to design a lasting brand with a website that attracts the target market you're looking for, look no further because you've found the right gentleman.
~ Victoria Givlin,@thatgivlingirl
Whether it's a phone conversation, when you hand someone your business card, or when people interact with your products or services, all of these touch points form the overall experience that people have with your brand. These experiences need to be careful designed and curated to build trust with the people you care about.
"I don't think I could say enough good things about my experience working with Ken! I was so lost trying to find a web designer who would take the time to know me and my business well enough to design a beautiful website. Ken took so much care, thought and time to give me what I had envisioned for so long but could not do myself. He is extremely efficient, great at time management and was never someone I had to follow up with. As a small business owner we do so much and it's the greatest feeling to meet people you can rely on to take over the tasks you can't do yourself. Ken is always available to speak with when I have changes or questions and he goes out of his way to make sure I'm happy with his work. Anyone choosing to work with Ken will not be disappointed. I highly recommend his services!"