The Branding Dictionary

Brand A-Z

In Articles, Good Reads by Ken Braithwaite

If you work on brands, you need this ebook. BRAND A-Z is a hyperlinked dictionary with 1,000 indispensable terms in brand strategy, marketing, advertising, design, innovation, and business management. Each definition is connected to others, so you can follow the links wherever they lead, building a rich tapestry of knowledge about branding and related disciplines. 

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