Hi, I'm Ken Braithwaite

This is where design
& business intersect.

There's elegance
in simplicity.

We possess the innate ability to visualize complex business problems, and that's why we can move fast and design beautiful solutions quickly.

Every Business

has the potential to leave behind a legacy of doing some good in this world. I think we all struggle to articulate ourselves clearly at times, especially in the digital space, and that's why we put so much emphasis on building strong foundations.

It's what we expect from the brands we love, and it's what we demand of ourselves for the brands we build.

It's Business Time

we are

Human | Strategists | Designers |
Collaborators | Specialists | Selective

we are not

Corporate | Cookie Cutter | Cheap |
Order Takers | A Factory Line

we create

Branding | Logo Design | Web Design |
We Build Purpose Driven Brands

Our Offerings

Brand Strategy

Businesses that prioritize their brand, have clarity in everything they do. Strategy is actually pretty simple, it's just really hard to do for yourself. Tough to read the label from inside the jar so to speak. We help people like you gain clarity in purpose, who you serve, where you should compete, how you will win, and how you will grow.

Brand Identity

People often misunderstand branding. It's not a logo or a tagline, it's the gut feeling people have when they interact with you, your product, or your service. You can't really control what they feel, but you can certainly influence it by carefully crafting all of the little experiences they have with your brand.

Website Design

Your website is where you get to define yourself online. It acts as a hub for everything you do to promote your business. Whether it's content creation, paid ads, in person networking, and so on, all roads lead your prospects there, so what they see when they get there, matters. Your website is the first place people go to look you up, so let's give 'em something to see.


These days, the world demands the brands they align with to be human and authentic. It's up to you to show them the real you. Whether it's imagery of yourself, your product or service, or the impact your making, personalized brand photography will help you tell your story and build meaningful connections with the people in your community.

Our Process

Pretty things are great, as long as they serve some kind of purpose. The work we do together must help you solve complex business problems. That's why our process is intimate and collaborative. We need to make sure we're solving the right problems, and that we're all on the same page when it comes to defining and measuring what success looks like.


It's a point of pride for us that we're genuinely curious about people and their endeavours. We'll learn about you, your business, and your customers. Then, we'll figure out what problems really need solving. (Spoiler alert, it's not always the one you expect...)


Next, we'll make strategic decisions about the best path forward. We'll decide what needs building, and the tools and resources we'll need in order to create your ideal solution. When you have a strong foundation, and you're clear about about where you're headed, everything starts to fall into place.

Design & Build

The design part of the process is where we'll take everything we've learned and start putting it all together. Design is very intuitive and iterative, so we'll prototype (build and test) the solution quickly, so that we'll be able to implement feedback in real time. We handle the majority of work in house, but in the event you need something that's not right in our wheel house, we've got a guy for that too.


And finally, we'll hand everything off to you, on time and on budget.

Rate your Brand

Curious how your brand stacks up against some of the world's most popular brands? Take our 60-second Brand Audit, and find out right away where you stand. And get some insight into what the world's most successful brands focus on.

Rate your Brand

Curious how your company's brand compares to others? Take our 60-second Brand Assessment and gain insight into what the world's most successful brands are thinking about.
Take the Test

Teamwork Makes
the Dream Work

Care to join us?

We specialize in branding & web design and providing value to those we serve. Sounds pretty great right? We’re not currently hiring, but if you feel like we'd be a great fit for you, check back periodically to see what we have available. You can always drop us a line at careers@ethosdesign.ca