ethos
It's Business Time
What we are
Human | Branding Experts | Strategists | Designers | Consultants | Collaborators | SpecialistsWhat we are not
Corporate | Cookie Cutters | Order Takers | A Factory LineWhat we do
Brand Audits & Research | Brand Strategy & Positioning | Naming | Visual Identity Design | Brand Guidelines | Brand Voice & Messaging | Web Design | Print CollateralOur Services
Brand Strategy
Businesses that prioritize their brand, have clarity in everything they do. Strategy is actually pretty simple, it's just really hard to do for yourself. Tough to read the label from inside the jar so to speak. We help people like you gain clarity in purpose, who you serve, where you should compete, how you will win, and how you will grow.Brand Identity
People often misunderstand branding. It's not a logo or a tagline, it's the gut feeling people have when they interact with you, your product, or your service. You can't really control what they feel, but you can certainly influence it by carefully crafting all of the little experiences they have with your brand.Website Design
Your website is where you get to define yourself online. It acts as a hub for everything you do to promote your business. Whether it's content creation, paid ads, in person networking, and so on, all roads lead your prospects there, so what they see when they get there, matters. Your website is the first place people go to look you up, so let's give 'em something to see.Photography
These days, the world demands the brands they align with to be human and authentic. It's up to you to show them the real you. Whether it's imagery of yourself, your product or service, or the impact your making, personalized brand photography will help you tell your story and build meaningful connections with the people in your community.Our Process
Pretty things are great, as long as they serve some kind of purpose. The work we do together must help you solve complex business problems. That's why our process is intimate and collaborative. We need to make sure we're solving the right problems, and that we're all on the same page when it comes to defining and measuring what success looks like.Discovery
It's a point of pride for us that we're genuinely curious about people and their endeavours. We'll learn about you, your business, and your customers. Then, we'll figure out what problems really need solving. (Spoiler alert, it's not always the one you expect...)
Strategy
Next, we'll make strategic decisions about the best path forward. We'll decide what needs building, and the tools and resources we'll need in order to create your ideal solution. When you have a strong foundation, and you're clear about about where you're headed, everything starts to fall into place.Design & Build
The design part of the process is where we'll take everything we've learned and start putting it all together. Design is very intuitive and iterative, so we'll prototype (build and test) the solution quickly, so that we'll be able to implement feedback in real time. We handle the majority of work in house, but in the event you need something that's not right in our wheel house, we've got a guy for that too.