Brands that are
human and empathetic
are the ones that win.

That's why

We help transform purpose driven businesses into unique and thriving brands.

You know,

The one's who care less about making a quick buck, and more about leaving the world in better shape than when they found it.

That's how we win

By taking ownership over our own narrative, and being the change we want to see in the world.

Branding is the process of connecting good strategy with good creativity.

Marty Neumeier, Author of The Brand Gap

Branding is the process of connecting good strategy with good creativity.

Marty Neumeier, Author of The Brand Gap

I'm Ken Braithwaite

And I believe that every business we choose to work with can bring about positive change in the world. I think we all struggle to articulate ourselves clearly at times, especially in the digital space, and that's why put so much emphasis on building strong foundations.

We believe there's elegance in simplicity. It's what we expect from the brands we love, and it's what we demand of ourselves for the brands we build.

We're fierce collaborators, and we'll do our best to empower you with the right tools, resources, and strategy to build a lasting and impactful brand the right way.

Community Matters

We love our day job, and while helping businesses make an impact is both fun and rewarding, we're also passionate about some other things too. As a former hockey player, I've lived through "life after hockey" where you've lived your whole life with single minded purpose, only to have it taken away in your twenties or thirties. If you're someone experiencing something like this, check out Cheddar where we work toads transforming former hockey players into savvy entrepreneurs.

We've got you.

Our process is pretty simple, and when we reach the end, your brand will look, feel, and function the way you always dreamt it would. You'll be a part of the process from start to finish, have ownership over what we create, and the end product will be something that's uniquely you. Here's how we'll approach it:

Platform

Through a short series of workshops, we'll clarify and articulate key components of your brand's platform like your values, purpose, mission and vision. We'll uncover deep insights about you and the relationship you have with those you serve; and how we'll reach them on an emotional level.

Persona

This platform will provide the framework for designing your brand's identity, and will echo through every aspect of your communication. We'll bring your brand to life, showing people who you are, and why they should care.

Presence

With a strong foundation in place, and a clear understanding of who you serve, we'll be able to devise a strategic plan for how your brand will leverage its carefully crafted touch points on your website, social media, print, and so on, to start winning some hearts and minds.

Our Take

These days, brands that are human and empathetic, are the ones that command our attention. People demand transparency and integrity from the brands they align with, and that's why we choose to work with people and companies that worry less about short term financial gains, and more about leaving behind a legacy of doing some good in this world.

What the future may hold

These days, brands that are human and empathetic, are the ones that command our attention. People demand transparency and integrity from the brands they align with, and that's why we choose to work with people and companies that worry less about short term financial gains, and more about leaving behind a legacy of doing some good in this world.

We love a good old fashioned phone call, and you can start one right now, by smashing the let's chat button below.
Let's Chat

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